If you have a Facebook business page, then I’m sure you have checked your “page insights” many times.  If you have a website, I’m sure you have Google Analytics set up. 

Well, now you’ll be able to measure your tweets with the new analytics dashboard Twitter will add in the 4th quarter!!    This will be great for businesses that utilize Twitter, especially those who pay third parties to track their analytics.  

Twitter analytics will help marketers justify the marketing budget as in the past it was difficult to prove the results of using twitter.  Now the marketing industry can provide their clients with an accurate report on tweets!  

Independent Projects will be working on a template for an analytics report for each of their Twitter clients once the dashboard is in place.  Our clients will receive this report on a monthly basis.  This is just another added benefit for choosing to outsource your marketing and administration to us!  

Contact Us today to find more about how we can help you succeed in the social media world!

Are you on Facebook?  Twitter?  LinkedIn?  Most important question is,  “Do you have a social media marketing strategy?”. 

So many think that creating a facebook business page or twitter account or linkedin profile is social networking.   It is not.  If you created a page and haven’t done anything with it in months; if you created a twitter account and haven’t tweeted; or if you created a linkedin profile and have yet to join groups or post a discussion, you’re not involved in social networking.   

You need a social media coordinator. That person or company should ask you a series of questions and request valuable information to even begin the process.  There is a list of things you should do to become successful at social media.  Some of them are listed below.   You also want to contract a person or company that has their OWN facebook page, twitter account and linkedin profile.  After all, if they claim they are social media experts, they should be marketing themselves in the social networks, RIGHT? 

1. You should be asked to provide your website
2. You should be given your badge code or URL address for your social media site id’s to be added to your website AND email signature line. 
3. You need to provide a image file of your company logo or a professional headshot/profile picture
4. You should be asked a series of questions to figure out what your target audience is

This is just some of the information you should be asked when signing on with a social media marketer.

Social media is a great way to build brand, website traffic, sell products and much more.  Facebook is changing the way we market every day.  Make sure your social media coordinator is following up on all changes!  Our social media packages are reasonable and we offer more than just  “build a page” standards!  Contact us today to find out how we can help you become successful on social media networks!

Do you have a nice new Welcome Landing Tab, AKA FBML static application, for your business facebook page? Make sure you let your designer know about these changes that ARE happening on Aug 23rd so that they are prepared to deal with the width, which will now be a 520 pixel width. And the profile box is going away on personal AND business pages!  If your designer isn’t up on the changes, contact Independent Projects to help you fix it after Aug. 23rd!   Also, view our Social Media Packages!