Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. From the moment someone lands on your website and becomes a visitor to the moment they convert and become a client, the experience they have with your brand must match across all touch points. This takes time and effort to ensure that each branding tactic across all outlets – television, radio, print, Internet, in person, sales &¬†customer calls – is produced in a similar style that reinforces your brand’s ultimate¬†image and message. If you continue that message and image throughout the buyer’s journey and continue when a customer is born, those customers become brand ambassadors. If you don’t feel that your image and message flows nicely throughout the buyer’s journey and across all outlets, let’s talk about what your challenges are.


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