Graphic design is an important part of any marketing strategy. A way of communicating your ideas, experiences and solutions with visual and textual content. Graphic design, if done properly, engages your customers and prospects through emotion and understanding the way traditional content does not. This form of communication can be physical (video content), virtual, and can include images, words or other graphic forms. Something as simple as a company logo can become quite complicated if it’s not memorable and isn’t ready to be used throughout different media. Continuing to use plain, boring business cards, letterhead, brochures, sales presentations are just that – plain and boring. Aligning the proper graphic designs with your brand and culture will help set you apart from your competitors and should continued to be used throughout your marketing strategies.