I haven’t blogged in awhile, but that doesn’t mean that I haven’t been reading all of the recent changes in the Social Media world!

While my family has been preparing and organizing for baby number 3 (yes, that’s right, baby number 3!) a lot has been going on!

LinkedIn went public and people made a lot of money in one day!   It’s initial listed public offering started at $45 per share.  The stock opened at $83 per share, rose above $90 and hung out there for most of the morning and hit the all time high of the day for them at $122.70.  It has since slipped back to $94.25 per share!   So even if you only bought 20 shares, you made a $985 profit in one day IF you got in at the $45/share price.  Not bad.   Not sure if it’s worth holding your money in or trading, however.   But it’s a good sign for Facebook and I DEFINITELY will be waiting and prepared to purchase stock the day they go public!

Facebook made a few recent changes to the business pages once again!   The one change I LOVE the most in recent weeks is the ability for page admins to target individual posts! by LOCATION and LANGUAGE.   There’s a drop down box next to the SHARE BUTTON.  Click CUSTOMIZE and there ya go!  You can also now tag your business page in photos!  This is great for Photographers!   I also came across this great read from ALLFACEBOOK!: The 7 Biggest Fan Page Marketing Mistakes!  Perfect read for anyone marketing on facebook, new or “mastered”.

The newest Tool that I love is Bre.ad!  It’s a URL shortener, but SO much more!  Not only does it shorten links, it syncs to Facebook and Twitter AND provides CLICK analytics!!  AND When somebody clicks on a Bre.ad link, he or she isn’t immediately taken to the webpage it directs to. Instead, it takes that person to a web page created by the person who originally shortened the link. The page displays a message from the person who created the link as well as a 720 pixel by 300 pixel billboard image. The user stays on the page for five seconds before being redirected to his or her link.  READ MORE about it on MASHABLE!

As always, we believe that social media marketing is a BIG job and most business owners do not have the time to keep up with it all.  You must understand that the time invested not only goes to attracting new fans and posting great content, but you also have to stay on top of the changes. A stagnant social media account is worse than not having one at all.  If you’ve created one or even paid someone to create one for you and you are doing NOTHING with it, you need to contact someone in the marketing business that DOES social media.  Make sure they have more than 10 fans on their own facebook page/twitter account first! Just because they have it listed as a service, it doesn’t necessarily mean they “perform” social media marketing correctly.

Please feel free to ask any questions!  We are always available!