You can and should be everywhere,  but do it tactfully by posting things on your own wall, twitter accounts, etc.  I promise you, you WILL get the followers you need.

I just read a great article, “How To: Spread You Business Footprint” on Mashable.  I tell my clients that more content is better than none.  If you are a new blog owner,  set a goal to posting a new blog every day.  Even if it’s just a few sentences.  This will help you gain confidence and comfort with your blog and how you want to build your personal brand.

The best piece of advice from the above-referenced article is this:  “Further, stagnation is a bad thing. If you can’t actively maintain your presence, it might not be a good idea to register an account at all. Social media profiles tend to rank highly in search, so you want to make sure yours is active and properly filled out.”

This is so true!  I’ve seen many people create business pages and then not maintain them because they either don’t know exactly how to maintain them or simply just don’t have the time.   My advice is don’t even get on the social networks if you don’t have time or the knowledge.  Either hire someone to do it for you or wait until you have the time to study it.  Social Media is something that constantly changes, which means you will have to constantly study, read and see what your competitors are doing next!  

You should also think twice before having your 15-year old son or daughter create your facebook page for you.   You are marketing your business and even though it’s in the non-traditional sense, it’s best to get someone who knows a thing or two about marketing.  All social media networks come with different marketing strategies!

If you have a facebook page or twitter account, but you haven’t done anything with them, it’s not too late.   We can take a look and restructure your goals and marketing strategy for you.  Social Media Marketing can cost a TON, but it doesn’t have to.  You need someone who is willing to take the time to get to know YOUR BUSINESS before coming up with campaign goals and strategies!  College Interns may not have those skills, but can tweet and facebook like no one’s business!  There are several ways in which you can get on track and at the same time, fit it into your budget!

Contact us if you are ready to take the social media leap!

In the social media world,  my opinion is this:  Posting everything everywhere on a constant basis pushes people away.  People will either hide your facebook page or just unlike the page if you are consistently posting; then the helpful information you think you are sending just becomes too much.  I’ve hidden pages that could have been good info for me JUST because of how many times I’ve seen that page on a daily basis in my news feed.  I would recommend just being careful with how many times a day you are postings.  Your own blog is different, but other people’s facebook pages, facebook groups, linkedIn groups, twitter accounts… It all becomes redundant and annoying.